82% of your potential clients will search the internet for what you offer – will they find you or your competition?

92% of Australians who use the internet, will use search engines like Google to find what they are looking for. If your website is not listed on the first two pages of results, less than 5% of those searching for your product will ever find you. If you want to be able to reach the other 95% you will need an SEO company like Lime SEO to ensure your website is the one your potential clients are finding.

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) isthe active process of improving the quantity and quality of visitors a website receives from search engines like Google, Yahoo and MSN Bing.

SEM includes two main components:

• Search Engine Optimisation (SEO) is the art of increasing the visibility of your website in search engine results for the words that your potential clients are using to find your product or service.

• Pay-Per Click (PPC) involves you paying for your website to receive a leading position in the search results for key words or phrases that you select. Each time a person clicks on a link to your website you are charged a small amount. The amount charged works like an auction - the highest bidder receives the best position in the search results.

The Advantages of Search Engine Optimisation (SEO)

• SEO is proven to have a higher ROI than traditional advertising. It is up to 100 times more cost effective than traditional print advertising.

• The traffic you receive from search engines are people that are actively seeking what you sell. The Search engines are constantly sending qualified leads to your website.

• 93% of people using search engines will not look past the first 20 listings. If you are not one of these top listings, how many sales are you missing out on?

• 90% of website traffic originates from the three major search engines – Google, Yahoo and MSN Bing.  A quality SEO Company like Lime SEO can ensure your website is prominent in these search engines rankings.

Lime SEO is an industry leading SEO expert. If you want to ensure your company gets more bang from its marketing budget give Lime SEO a call on (02) 8021 8325.